Why Sales Letters Work.
Sales letters increase sales in ways email can't!
Understanding the value of a personally-signed letter, and using
it to your advantage, can make a big difference in your commission
check at the end of the month. In our rapid-paced hi-tech
world there are many new devices at our disposal for marketing
products and services to business and the general public. Many of them
are successful while others are effective only in specific
circumstances.
Email is so abused that email from an unknown person has simply
become an annoyance to most buyers. However, a well-written sales
letter remains, to this day, one of the best overall sales techniques.
A letter is a personal touch.
First and perhaps most simply, people
love to receive personal mail! Think about how you enjoy personal
mail. Although we all dread opening
bills, receiving a piece of mail addressed to us is unique and
it is something nearly everyone enjoys. Sales
letters make the most of this. With the help of a good template
you can compose a sales letter that speaks to the consumer in a
personal fashion that exudes
warmth and friendliness. This makes for a great start to any
business relationship.
The recipient reads the letter on their time frame.
Secondly, the buyer may not always be available to speak personally,
or by telephone. Often making personal contact almost
impossible. On the contrary however, business owners and individuals designate
specific times throughout the day to open and review written correspondence.
A sales letter gives you the luxury of having their undivided attention.
This is the real beauty of a sales letter. The client has the
opportunity
to review all of the information about a product or service at
their leisure.
This
is where
the use of a professional template can be very helpful. A simple
rule to keep in mind when constructing your letter is to make sure
the letter is offering them assistance. The ideal sales letter
should always convey a message of help
from you. If your client reads the letter
and walks away thinking “He’s trying to sell me something”
you may have already missed the boat. The prudent approach
is to let them know you are there to help them make an informed
purchasing decision. Providing
you supply
them with the information they need and want, in the appropriate
way, you can nearly count on a positive outcome.
Personal letters get filed, emails get trashed.
Last but not least, let’s not forget that although your
potential client may not have need for your services immediately,
they may
recognize a potential future need. A letter is
tangible. They can keep it. The words spoken during phone calls
and personal visits are soon forgotten, but your sales letter can
remind them again of your offer to assist.
It
can also
be passed on. Perhaps the recipient isn’t in need of your
help but knows someone who is. They will have all of the
information
in the sales letter to allow them to convey information about your
products and services to other employees, friends and colleagues.
They only work when you send them.
Sales letters work. It is the paper equivalent
of omnipresence. Your information to can remain
with them, available at a moments notice.
Take advantage of this long-standing sales tool to boost commissions.
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