Sales Letter #16

Date

<Recipients Name>
<Recipients Job Title>
<Recipients Company>
<Recipients Address>
<Recipients City, State and Zip Code>

Dear <Recipient>:
It has been some time now since I first contacted you. I can only assume that you are hesitant to establish a relationship with a new vendor. I empathize with you. We are very particular about who we select as vendors as well.

I would ask you to consider two compelling reasons to spend a few minutes with me to consider <My-Company> as a vendor. First, our reputation. We have a very prestigious list of satisfied customers and I will be happy to submit references for your review. Second, cost savings. <Recipients-Company> can save in many ways using our products and services. We offer extremely competitive prices, quality assurance ...

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