Sales Letter #18

Date

<Recipients Name>
<Recipients Job Title>
<Recipients Company>
<Recipients Address>
<Recipients City, State and Zip Code>

Dear <Recipient>:
Taking time to select a vendor makes excellent business sense. At <My-Company> we thoroughly consider all options before making decisions that could have profound effects on our business and our clients. I appreciate the time you have taken to evaluate the information I have been forwarding you.

I can’t help but believe that <My-Company> can provide significant benefits to you and <Recipients-Company>’s customers. The cost savings alone compel us to spend a few minutes discussing the opportunities. Take your time. Check us out. I am confident ...

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