Sales Letter #21

Date

<Recipients Name>
<Recipients Job Title>
<Recipients Company>
<Recipients Address>
<Recipients City, State and Zip Code>

Dear <Recipient>:
<My-Company> now offers a product that could provide exceptional benefits to <Recipients-Company>. You will immediately be impressed with the potential savings opportunities, which can be measured in several ways. First, it is competitively priced to keep your initial cost to a minimum. Second, the quality makes it a great value.

We are proud to introduce [PRODUCT] to you and your staff. Let me tell you some of the benefits <Recipients-Company> can expect ...

(More)