Use this sales letter to contact a past customer and explore changes
in both of your companies.
Here is the actual letter included in the sales letter kit...
Date
<Recipients Name>
<Recipients Job Title>
<Recipients Company>
<Recipients Address>
<Recipients City, State and Zip Code>
Dear <Recipient>:
There have been many changes in the <Recipients-Industry>
since our company last worked with yours. <My-Company> has
worked very hard to maintain a leadership role with the addition
of competitively-priced new products and services specifically for
that arena. I believe many of which could benefit your company significantly.
I would welcome the opportunity to meet with you and discuss the
changes at <Recipients-Company> and get an understanding of
your new challenges. I am confident that some of our new solutions
may be exactly what you are looking for. Immediately, you could
expect to see a savings ...
(More)
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