Sales Letter

The message of a sales letter should begin with an opening statement promising the reader it will be important to them. Let them know right away the message will benefit them in a very direct way. The rest of the letter serves to define how the reader will benefit from responding to the message.

Five steps to creating an effective sales letter.

1. Qualify the recipient. Do your homework to make sure you are sending to the right person with the responsibility and authority to react to the offer outlined in your letter.

2. Appearance is top priority. The reader must be impressed with the look and feel of the letter before reading a single word. If not, they might not read any of it. Use quality stationery and follow formatting standards with good use of typography and open space. Neatness and accuracy matter, as they reflect on how you do business.

3. Qualify yourself and your company. Within the first two paragraphs tell the reader why you are the latest, greatest, fastest and best resource to meet their needs. If the reader doesn’t think you provide an advantage they have no reason to read further.

4. Ask for the business. Be proactive and let the reader know you want their business. Assure them you can and will deliver, on time, every time. Include an endorsement from one of your clients or associates, and/or offer a list of references.

5. Provide a distinct call to action. Make it clear and easy for the reader to contact you. Let them know they can call the office, your cell, text or email you to take advantage of the offer outlined in the sales letter.

The best tip of all is to use the handy sales letter template offered here.

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